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Apple News Facebook Twitter 新浪微博 Instagram YouTube Wednesday, Feb 27, 2019
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Dryer sales see significant boost in eastern China amid constant rain

(People's Daily Overseas New Media)    16:55, February 27, 2019

Photo via Sina.com

Online sales of dryers, a home appliance that is not commonly used in China, have surged to record highs in recent months, especially in the eastern part of the country, which has seen continuous rain fall since the start of 2019.

Data from e-commerce platform Tmall saw an average sale increase of 250% for various kinds of dryers, a new record high. Specifically, the cities of Shanghai, Hangzhou, and Ningbo in eastern China purchased the most. On Suning.com, dryer sales between the months of January and February also saw 35% year-on-year increase, and the month-on-month increase during the Spring Festival holiday earlier this month soared to over 105%, news portal Yicai.com reported.

The east and southwest parts of the country have seen constant rainy days starting this year, with many netizens joking that the sun has gone “wandering,” a joke based on the popular domestic blockbuster, The Wandering Earth. The accumulated precipitation in most regions rose 50% to 100% higher than normal.

The rise of dryers in China also comes amid an increase in the spending power of middle-income people in China, which naturally leads to more home appliance purchases, noted Feng Liguo, a researcher with a private enterprise development research center at China Minsheng Bank.

“If the per capita income level of Chinese continues to rise, along with housing area increases and the rise of young consumer groups, the demand for high-energy dryer products will certainly continue to rise too,” Feng was quoted as saying.

In 2017, the retail sales of dryers reached 1.135 billion yuan, a year-on-year increase of 140%, according to Beijing-based Chinese home appliance big data platform AVC. Heat pump dryers, which cost over 5,000 yuan, account for 68.8% of all the sales.

Compared with Europe and North America, where dryer popularity stands at 60% and 90%, respectively, this particular home appliance is less common in China, with a popularity rate of less than 5%, according to Yicai.com.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Jiang Jie, Bianji)

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